![]() ![]() There were rumours about Disney wanting to go for Bundle C, but they were upstaged by the Indian giant. Ideally, Reliance (Viacom 18, Voot) after winning Bundle B (digital rights) could have stepped back, but instead, they went all in for exclusivity, unwilling to share the streaming rights for games in Bundle C with any other company. In fact, Reliance paid more than double the base price per match for Bundle C. Together, Reliance paid more than Rs 23,500 crore for both the bundles, giving them the streaming dominance for the next five years (2023-2027). In June last year, when the Indian Premiere League (IPL) media rights were auctioned, not many could decode the rationale behind Reliance going for both Bundle B and Bundle C.īundle B is exclusive digital rights for all IPL games and Bundle C is exclusive digital rights for four finals, thirteen evening games on double-header days, and the opening game. ![]()
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